👉 Explore the full set of AI-generated concept frames for this project

Project Overview

FUTURBAN is a creative experiment exploring the near-future of urban fashion through a cyberpunk aesthetic and streetwear culture.

The idea was to imagine how global brands like Nike, Adidas, and Under Armour might evolve in a world shaped by rapid technological advancements, hyper-connectivity, and distorted urban realities.

Rather than portraying a distant sci-fi scenario, FUTURBAN projects a possible future 10 to 20 years from now, blending elements of fashion tech, futuristic design, and visual narrative.

This project also served as an artistic exploration, experimenting with how AI tools can shape new creative processes and storytelling formats for digital platforms like TikTok.

• Format: Short Experimental Video / Fashion Concept / Cyberpunk Future

• 15 generated images and 6 generated videos

• Final edit duration: 8 seconds

Tools & Workflow

• Concept Development: ChatGPT

• Image Generation: DALL·E (AI-generated fashion concept frames)

• Video Animation: Sora AI

• Final Editing: Final Cut Pro

• Distribution Platform: TikTok

  
  

Creative Takeaways

FUTURBAN was more than a technical exercise; it became a visual provocation:

"What will fashion look like in the coming decades? How will technology reshape not just fabrics, but also the way we experience, wear, and perceive fashion?"

This project opened up new possibilities for blending AI, design thinking, and narrative-driven visual content, setting the tone for future explorations in fashion storytelling and experimental audiovisual production.